88 Keys - A Piano Fundraising Program
An Easy and Fun Fundraising Program Using the 88 Keys of the Piano
Getting its name from the 88 keys on the piano keyboard, the 88 Keys initiative allows your donors to "purchase" one or more keys to help your reach your desired goal of a new Steinway Designed Piano. You simple take the amount of money you need to raise to purchase the piano and divide by 88 segements. This will give you the cost of each piano key. This gives your supporters a concrete way to express their appreciation of quality piano music - and their desire to cultivate it.
How the 88 Keys Program Works
A Steinway sales representative will meet with your organization to help determine your piano needs and develop a detailed fundraising campaign strategy on how best to reach potential donors.
Once the details of the fundraising campaign are finalized, Steinway Hall will custom-build a website dedicated to your institution's fundraising campaign.
How the Website Works
The website will feature only your institution and will provide information about your organization, your piano needs and how your supporters can participate in achieving your goal. Other features include:
- Domain name: yourorganization.steinwaydfw.org
- About Us Page: information about your organization
- Piano Description Page: Details about the piano(s) needed for the organization
- Message Board: This gives the fundraising committee chair the ability to post status updates about the campaign
- A Virtual Piano Keyboard: This is a quick, exciting visual aid that not only allows your donors to "select" their key or keys but also is a great visual indicator of how well your fundrasing efforts is progressing. The piano keyboard is shown at the bottom of the screen and as pledges/donations are received, the key purchased will be colored in.
Additional 88 Keys Program Materials:
- Fundraising Checklist
- Sample letter to potential donors
- Camera ready ad slick for newsletter
- Steinway, Boston and Essex piano sales literature
To view an live example of how the 88 Keys Fundraising Program works visit sagu.steinwaydfw.org
To start your own 88 Keys Fundrasing Campaign today, Contact Us.